Official, WhatsApp To Put Ads On Status
WhatsApp is preparing To Put Adverts On Status as confirmed by the VP Chris Daniel on Wednesday.
“We are going to be putting ads in ‘Status’. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp,” Daniels told reporters in New Delhi on Wednesday. Actually no actual date was mentioned.
Facebook CEO Mark Zuckerberg’s goal to monetise WhatsApp has forced the social media messaging service’s co-founders to leave the company.
One of them, Brian Acton, told Forbes recently that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology. “Targeted advertising is what makes me unhappy,” Acton said.
WhatsApp’s “Status” feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours. According to reports, the adverts will be powered by Facebook native advertising system.
WhatsApp has over 1.5billion users globally.